May 11, 2024  
2017-2019 Academic Catalog 
    
2017-2019 Academic Catalog [ARCHIVED CATALOG]

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MKT 315 - Consumer Behavior

3 cr.
Study the decision-making units and processes involved in the consideration, acquisition, consumption, and disposable of goods and services. Examines internal and external factors that explain how and why we behave as consumers, as well as the implications of these behaviors for marketing. Prerequisite: MKT 213 .



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