Apr 28, 2024  
2017-2019 Academic Catalog 
    
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2017-2019 Academic Catalog [ARCHIVED CATALOG]

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MKT 213 - Principles of Marketing

3 cr.
Explore principles of marketing and the tools of marketing decision-making. Topics include analysis of marketing opportunities, marketing mix variables-product distribution, promotion and price. Prerequisite: ACC 211 , ECO 203  


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