Mass Communication - Multimedia Journalism Concentration, B.A.

Mission

The mission of the Mass Communication program is to prepare students to be proficient in communicating information and ideas through the utilization of media, to be qualified to hold positions in mass communication, and to gain admission to graduate and professional schools.

Students ready themselves to meet the needs and demands of specific sectors of mass media by selecting options in Multimedia Journalism or Public Relations. Course requirements emphasize the development of strong writing skills, critical thinking, and research skills as well as proficiency in mass media principles and practices.

Students majoring in Mass Communication have the opportunity to work on the Courtbouillon student newspaper; with Bleu News TV; and with WDUB online radio.

Student Learning Outcomes

• Demonstrate competence in written and oral communication.
• Demonstrate competence in undergraduate research.
• Demonstrate competence in ethical and analytical decision-making in ways that contribute to community improvement and the student’s own leadership development.
• Understand and apply news values in the construction of news and/or public relations deliverables.
• Use technology effectively in the delivery of news and public relations efforts.
• Demonstrate proficiency in mass communication skills through the development of an electronic portfolio.
• Understand how to function effectively in a global society.
• Be prepared for employment or graduate or professional studies.

Programs/Opportunities

• The Courtbouillon (University student newspaper)
• Bleu News TV
• Worldwide Dillard University Broadcasting (WDUB Radio)