Apr 06, 2025  
Dillard University Academic Catalog 2015-2016/2016-2017 
    
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MKT 213 - Principles of Marketing

3 cr.
Explore principles of marketing and the tools of marketing decision-making. Topics include analysis of marketing opportunities, marketing mix variables-product distribution, promotion and price. Prerequisite: ACC 211 , ECO 203  


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