PBH 203 - Mass Communication in Public Health

3 cr.

This course covers the principles of mass communication and their application to television, radio, print media and public relations functions. The student learns how to plan and develop various forms of media and how to evaluate their effectiveness. Emphasis is placed on the preparation of brochures, pamphlets, PSA’s, overheads and slides. This course is supported by guest lecturers from the mass communication and health fields. Students learn how to disseminate health messages via the Internet. Prerequisite: Sophomore status.